Data Literacy
Understand marketing data, its sources and how to manage it effectively.
12-WEEK ONLINE PROGRAMME
AI & Analytics in Digital Marketing
Turn data into smarter marketing decisions.
12 Weeks Course Duration
12 Modules Structured Curriculum
Live Online Delivery Mode
AI & Analytics Course Focus
About This Course
Gain a clear understanding of marketing data, customer journeys and how to measure campaign performance. This 12-week course connects AI and analytics with the decisions that shape effective marketing.
Explore data literacy, customer engagement, digital channels and marketing strategy through a structured 12-module learning journey.
Meet Your Instructor
Your Course Mentor
Dr. Prianka Sarker
Senior Lecturer in Marketing, United Kingdom
Programme Leader, MSc Digital Marketing
PhD, Swansea University
What You Will Learn
Marketing Measurement
Explore models and frameworks for evaluating marketing performance.
Customer Journeys
Understand how customers interact with brands across marketing channels.
AI Content & Social Analytics
Explore AI-assisted content creation and social media insights.
Customer Segmentation
Connect customer groups, personalisation and customer lifetime value.
Dashboards & Strategy
Communicate insights and develop a data-driven marketing strategy.
Course Curriculum
A structured 12-week learning journey. Select a module to explore its topics.
01 Introduction to AI in Digital Marketing & Data Literacy
- Different types of data
- First-party data
- Second- and third-party data
- Managing data
- Creating a data-driven culture
- AI for data analytics
02 Marketing Analytics & Measurement Frameworks
- Different types of models
- Descriptive analytics
- Diagnostic analytics
- Predictive analytics
- Prescriptive analytics
- Creating an analytics framework
- Designing a structured approach
- Marketing measurement frameworks
03 Digital Marketing Analytics & Customer Journeys
- RACE model
- Different types of digital analytics
- Websites
- Cross-channel customer journey
- Marketing attribution
04 Direct Marketing & Customer Engagement
- Different types of direct marketing
- Email marketing
- Direct mail
- Telemarketing
- SMS
05 Broadcast & Traditional Marketing Channels
- Different types of broadcast channels
- TV
- Radio
- OOH
06 AI Search & Digital Advertising Analytics
- Organic search
- Paid search advertising
- Display advertising
07 AI-Generated Content & Social Media Analytics
- Social media and content
- AI-generated content creation
- Social media analytics
08 Customer Segmentation, Personalisation & Lifetime Value
- Customer segmentation
- Personalisation strategies
- Customer lifetime value
09 Predictive Analytics & AI-Driven Marketing Decisions
- Predictive analytics
- Prescriptive analytics
- Different types of models
- AI for data analytics
- Correlation and causation
10 Marketing Data Visualisation & Dashboard Design
- Data visualisation
- Designing dashboards
- Data storytelling
- KPI dashboard design
11 Integrated Marketing & Campaign Optimisation
- Integrated marketing
- Cross-channel customer journey
- Marketing attribution
- Direct marketing channels
- Competitor benchmarking
12 Data-Driven Digital Marketing Strategy
- Designing a structured approach
- Marketing mix modelling and econometrics
- Creating a data-driven strategy
- Competitor benchmarking
- AI for data analytics
Who Is This Course For?
Students & Graduates
Build a foundation in digital marketing and analytics.
Marketing Professionals
Deepen your understanding of AI and marketing measurement.
Business Owners
Use customer data to inform your marketing decisions.
Aspiring Marketers
Explore the concepts behind effective marketing strategies.
Frequently Asked Questions
What does the course cover?
The course covers marketing data, analytics frameworks, customer journeys, marketing channels, AI-generated content, customer segmentation, dashboards and data-driven strategy. Explore the 12 modules above for the complete topic list.
How long is the course?
The programme runs for 12 weeks and includes 12 modules.
How are the classes delivered?
Classes are delivered live online. Contact IUAS Education for the upcoming batch schedule and joining details.
Who is the course instructor?
Dr. Prianka Sarker, Senior Lecturer in Marketing and Programme Leader for MSc Digital Marketing in the United Kingdom, with a PhD from Swansea University.
How can I enquire about enrolment?
Call 01350911595 or use the WhatsApp button below to ask about course fees, the next batch and enrolment.
Build Your Marketing Skills with AI & Analytics
Contact IUAS Education for course and enrolment details.